Our Gord attended a sales conference recently and ended up spending an informative night on the tiles with a ragtag bunch of media types.

As the booze flowed and tongues loosened, he found out that one hack's name was chosen by his mother on the basis that it sounded good prefixed by the word 'Sir'. It also transpired that one channel public relations guru decided to pick their own middle name after 18 unhappy years without one.

And one journo, (who was otherwise faultlessly charming - and rakishly handsome to boot), did his best to alienate the rest of Europe's channel press by continually half-inching their drinks. (An honest mistake, I'm sure.)

Fortunately, Gordon assures me he conducted himself throughout the evening in a demure and self-effacing manner. And, in unrelated news, last week I sighted pigs happily flying over Dagenham Dock.